As part of Nerva’s promotion, they include a free quiz for customers in order to learn more about what the customer is having issues with.
Through these results, they’re able to send them to a relevant version of the product that directly aligns with their needs, which is a powerful way of ensuring you cater to a broader range of your customers.
If you have a large customer base and would like to gain a deeper insight into their background. Running quizzes is the perfect way to segment your audience, which will make it easier to communicate with them and offer them relevant products.
Nerva also uses imagery but in ways that help establish the mood of where the brand would ideally want their customers emotional state to be when deciding to purchase. In this case, it uses an image of a girl relaxing while listening to music on her headphoness.
Using images in this way can be a very powerful way to subtly influence your customers, which is also a clever way to influence their buying decision.
